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Source: Search Engine Journal Messenger is improving emojis on the platform.įacebook Messenger says that people send more than 2.4 billion messages with emojis using the platform every day. However, Facebook Messenger gets open rates of 70% to 80% within the first hour. Social media post reach is even lower at 0% to 1% because social media sites have aggressive spam filters in place. When you use email marketing, you’ll get an open rate of about 5% to 10%. Source: Insider Facebook Messenger marketing delivers 10-80x better engagement.įacebook Messenger marketing can deliver 10x to 80x better engagement versus email or social media marketing. You can also quickly add more people to the conversation like you would in a conference call.

It also helps that messaging apps have other capabilities such as the ability to share videos, GIFs, and memes. People are looking for alternative ways to stay in touch with loved ones. While this could be partly due to the pandemic, the switch is becoming the new trend as people move away from traditional text messaging. This is up from 2019’s number by 4 minutes. People are moving away from traditional text messaging.Īccording to Insider, US adults will spend an average of 24 minutes per day using mobile messaging apps like Facebook Messenger in 2020. Here are some facts and statistics on how you can use Messenger for business. And with the release of new features, it’s bound to only grow stronger over time. The days of relying on traditional texting are over.Įven businesses are realizing the potential that Facebook Messenger has to bring in new customers. Messaging apps like Facebook Messenger are changing the way people interact with one another. Source: NapoleonCat Facebook Messenger business statistics There are only 21.9% female Messenger users in the country. The majority of Messenger users in India are men at 78.1%. It further commented that at the time, it had 300,000 active Messenger bots on the platform. 20 billion messages are sent between Messenger users monthly.įacebook (via Social Media Today) stated that as of 2019, there are 20 billion messages sent between people and businesses every month. These statistics will remove any doubt you may have about the popularity of Facebook Messenger worldwide. And Messenger is one of the most-used social platforms.

There are literally billions of messages sent in a month. Most people fail to appreciate the sheer volume of messages that are sent daily through Messenger.